Reading through Wendy's 2011 10-K SEC filing I came across this gem (emphasis mine):
"Several chains have also sought to compete by targeting certain consumer groups, such as capitalizing on
trends toward certain types of diets (e.g., low carbohydrate or low trans fat) by offering menu items that are promoted
as being consistent with such diets."
The crucial difference being between items which actually are healthier, as opposed to being promoted as being consistent with a certain diet. Talk about skirting an issue.
The latest McDonald's 10-K filing has this to say:
"The impact of nutritional, health and other scientific inquiries and conclusions, which constantly evolve and often have contradictory implications, but nonetheless drive popular opinion, litigation and regulation, including taxation, in ways that could be material to our business;"
Oh, those pesky scientific inquiries and conclusions! When will the public learn to ignore them and listen to ads instead?